YouTube Shopping
A grand experiment with no borders.
The YouTube Shopping campaign began as an idea in Singapore, took shape in Mumbai, New York and Austin, and landed in Budapest. Four teams (Kinopravda, Imposter, UMBRELLA and YouTube) worked across time zones on a workflow no one had tried before.
The result: four films featuring tagged products and four creators being swept into dream sequences born from their own imagination. The fantasy extensions were built with Google’s generative models only, fused with live-action and 3D in a hybrid pipeline.
Credits +
Chief Business Development Officer: Miklós Kázmér
Client Service Director: Orsolya Hali
Director of Post-Production: Lajos Kondor
AI Production Lead: Wouter Hoek
AI Creative Director: Péter Bátory
VFX Supervisor: Austin Hiser
Account Manager: Patrik Varga
Editor: Lluís Murúa Marin, Dávid Kótai
Colourist: Maria Nualart, László Csongor Csurka, Róbert Libel
Motion Design: Zalán Forintos, Kira Takács
VFX: Dániel Veszely, Katalin Szreseny, Dénes Molnár
AI Artists: Richárd Mucsi, Dávid Dell'Edera, Dávid Kovács KODA, Viktor Vajda, Ádám Hegyesi
Head of YouTube Creative Studio, APAC: Samya Deb
Executive Producer, YouTube Creative Studio APAC: Ali Herzinger
Creative Lead, YouTube Creative Studio APAC: Elaine Li
Creative Lead, YouTube Creative Studio APAC: Anant Rajan
Product Marketing Manager, YouTube Shopping: Zara Chen
Business Lead, YouTube Creative Studio APAC: Sanjana Arora
Director: Kinopravda, Victor Carrey
Talent: Seth Fowler, Jennifer Buescher, Justin Wyatt Self, Adrianne Gradney
The four films
02. Lifestyle
Lifestyle creator Adrienne’s unboxing video turns into a luxurious, surreal walk-in closet that feels too perfect to be real.
Imposter
Umbrella
YouTube
Case study
You want to see how seemingly impossible, but fun it was? Check it out here.