CUPRA
A blank canvas can be a source of fear or a pure opportunity.
For CUPRA, it is the chance to create beauty from nothing. The Design Manifesto film, produced by UMBRELLA in collaboration with the Rosàs Advertising Agency, puts that attitude on screen: what scares others motivates CUPRA. The film went on to win a Gold Award at ADG-FAD LAUS (2023) and a Gold Award in Craft at Club de Creativos (2023).
Credits +
Agency: Rosàs Advertising Agency
Production Company: UMBRELLA Collective
Director: Péter Bátory
Art Director: James Taylor
Technical Director: Marcell Marton
Post Producer: Máté Barbalics
Account Manager: Ádám Borsos
Head of Editing: Dávid Kovács KODA
Colour Grading: László Csongor Csurka
Sound Design: Yank
3D: Dániel Kajcsa, Gergely Mészáros, Battore Haraszti, Eszter Yu, András Király, Erik Major, Zsuzsó Koszti
Compositing: András Pflum, Dániel Veszely, Márk Haralabosz
Tema Gyár led by: András Piroska
DOP: Dániel Kralik
Head of Production: Peiman Lotfi
Production Manager: András Tóth
Production Coordinator: Fruzsina Gáti
1st AD: Júlia Molnár