Patagonia

Techniques

Full AI

Everyone has a Patagonia story.

A speculative ad by UMBRELLA’s AI production lab, exploring how generative AI can supercharge visual storytelling. Images were generated with Nano Banana Pro and animated with Kling 3.0, with human intuition guiding every mood and movement.

For us, it’s about Patagonia being more than a brand: it’s part of many personal stories around the world.